Levi's and Hello Kitty have teamed up for an exclusive limited collection.
This year the famous red-bow wearing cat who is one of the world's most beloved characters celebrates its 45th anniversary. Titled 'Levi's x Hello Kitty' the collection brings together the two generational iconic cultural touchstones and reinterprets brand classics.
The collection (in partnership with Hello Kitty parent company Sanrio) comprises of T-shirts, jackets, hoodies, and denim adorned with the pretty kitty and her signature art, as well as special Levi's touches like engraved rivets and back patches in Hello Kitty red. Certain anticipated pieces include white denim Levi's Baggy Overalls with an all-over Hello Kitty print, an oversized Dad Trucker jacket emblazoned with Hello Kitty patches, and an Unbasic Hoodie featuring Hello Kitty and her friends hanging out on top of the classic Levi's batwing logo.
'Hello Kitty and Levi's are both global lifestyle brands with impact on culture and fashion,' said Jill Koch, Sr. Vice President of Sales and Business Development at Sanrio, Inc in a press release. 'Our limited-edition collection merges Hello Kitty's iconic imagery with Levi's signature styles, offering a super cute twist on their classics. We are excited to partner with Levi's on this coveted collaboration and to celebrate Hello Kitty's 45th Anniversary in style.'
The 'Levi's x Hello Kitty' is available on Levi.com, in certain Levi's stores, on Sanrio.com, and in select Sanrio stores.
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