Lacoste appoints Pelagia Kolotouros as Creative Director of Design

Iconic French brand Lacoste has announced that Pelagia Kolotouros is its new creative design director. The Greek-American designer succeeds Louise Trotter, who left the brand in January after 4 years as creative director.

'I am delighted to welcome Pelagia Kolotouros to our House. Her arrival comes at a time of renewed artistic approach aimed at pushing the brand's creativity and desirability even further. With her recognized expertise in developing collaborations with proven and unique influence, her ability to redefine creative models to elevate pieces to iconic status, and her talent for connecting cultures, particularly from fashion and sports, Pelagia has all the assets to accompany Lacoste in its new cycle of creative expression and in the pursuit of its ambition: to become the most inspiring French brand in fashion sports,' Catherine Spindler, Deputy CEO of Lacoste said in a statement.

'Feeling grateful to be a part of Lacoste's next chapter. When I look back I realize that everything I've achieved was based on active cooperation and friendly agreements,' Kolotouros said in a simple statement on Instagram.

A graduate from Parsons Design School in New York, the 50-year-old designer started her career in 2008 with the brand Theory in the Women's and Men's divisions. She was appointed Men's Design Director at Calvin Klein in 2003 and later headed the artistic direction of Yeezy. In 2017, she took the position of Global Creative Director at The North Face, before moving to adidas where she oversaw collaborations with Ivy Park and Pharrell Williams for women's and men's collections.

An expert at high-profile collaborations, in her new role, Pelagia will also oversee the collaboration between the brand's creative teams, and the creative communities and collectives engaged with Lacoste. Her appointment marks a new artistic approach for Lacoste, with a collaborative studio model focused on a collective vision.

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