Gwyneth Paltrow launches new Goop swimwear line

Gwyneth Paltrow has launched a new Goop swimwear line.

The 46-year-old actress and media mogul took to Instagram to announce the news of the inaugural collection in a series of black and white images in which she herself models pieces from the collection.

The Goop swimwear line consists of an array of bikinis, one-pieces, and cover-ups with sleek cuts and clean lines that are described as 'supportive,' 'flattering' and 'designed to smooth and shape right where you want them to' without sacrificing 'an ounce of sex appeal.' Most of the pieces in the collection are black except for a mock-neck maillot in olive green and an elegant puff-sleeve apres-beach dress in light blue.

Priced between 150 USD and 300 USD, the Goop swimwear collection is now available on the brand's website.

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