French fashion house Dior has announced that it will present its 2022 Cruise collection in Athens.
The runway show which will take place on June 17, will mark the launch its inter-season collection by Maria Grazia Chiuri, artistic director of women's haute couture, ready-to-wear and accessory collections. It will extend the magic of the show created in 2020 in Lecce and will be held in full compliance with the current sanitary measures in force to stem the spread of the coronavirus.
Th event will also pay homage to an iconic photo shoot at the Acropolis 70 years ago for an haute couture collection launched by Christian Dior himself. Lensed by Jean-Pierre Pedrazzini, the shoot featured models posed in front of the Caryatids in outerwear.
'Greece is a country that has always been close to my heart. As a native of Rome, to me it is an essential and highly inspiring cradle of culture, literature and creation in all its forms. From mythology to the 'Odyssey,' and from architecture and philosophy to priceless crafts, Athens for me represents a dream destination for staging a show and celebrating, more than ever, the magic and transmission of cultures. It is a great honor to be able to make this dream come true on June 17, in the heart of a capital of such prodigious beauty and through a wide range of artistic exchanges, from dance to drawing, and the ancestral skills that so fascinate me, which I will have the joy and privilege of showcasing in my collection,' Maria Grazia Chiuri, Dior's artistic director of women's haute couture, ready-to-wear and accessory collections told WWD.
Grazia Chiuri is known for her magical fashion shows and journeys to other eras such as Chantilly, Marrakech and Puglia.
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