Real Madrid star Cristiano Ronaldo has announced plans to launch his denim collection.
Designed by designers such as Chris Allison, with a focus on comfort, the denim line will be produced and distributed by Uniti Fashion, a sourcing and manufacturing company founded in South Africa.
in the upper luxury segment. The range includes a total of three different collections: a main, a signature and a fashion line. Within these, there are five fits from modern and straight cuts to classic skinny designs. The designs are complemented by woven shirts and jackets priced between $69 to $179.
'I don't take myself too seriously, but I take what I do very seriously. So when I had the opportunity to launch my own denim line, I didn't want it to be like any other line on the market, Ronaldo told Women's Wear Daily. 'Inspired by what's important to me, this collection is for more than just my fans. It's for anyone who shares my values, who lives a limitless life and loves denim.'
Placed in the upper luxury segment, the collection will launch in June and will be available exclusively through CR7.com. Globally there are partnerships with Zalora, Zalando, Myntra and Namshi. There are also plans to expand to the US retail market for the autumn / winter season 2017/18.
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