Italian influencer and entrepreneur Chiara Ferragni has opened the first flagship store in Paris of her eponymous label.
Located on the corner between Rue de Debelleyme and Rue de Turenne the 560-square-foot space has walls in the signature light blue color of the brand and banners with the blue eye logo. The interior also resembles that of the Chiara Ferragni store in Milan: with Ferragni's glitter motif and the concept of ' airport life '. Marble floors, blue carpet, and gold-colored displays and mirrors.
The store is the fourth flagship after Milan, Shanghai, and Chengdu. In 2019 there are plans to open 14 flagships out of a total of 35 stores.
Ferragni launched the label in 2013 as a footwear line which soon expanded to more merchandise: from backpacks to bomber jackets, sweatshirts, and T-shirts. Currently, the Stardust collection is on shelves while she also has a 'Mini Me' line for little girls.
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