Burberry launches its first video game

Burberry has launched its first video game.

The British brand best known for its distinctive checked print, unveiled its latest project earlier this week. Titled B Bounce, the online game can be played on the label's website, where players can dress stylish deer character in their favorite Burberry puffer of choice. Options include bold and bright multicolored Print Puffer Jacket and the stylish Print Puffer Gilet from the labels' new collection.

Video game enthusiasts will be pleased to know that winners are awarded custom GIFs and virtual products from their puffer collection. The game is available to players in UK, US, Canada, China, Japan, and Korea. The prize draw will take place on November 4 and one lucky winner will win one of the house's puffa jackets worth $1,600.In London, customers can experience the online game in the Burberry flagship on Regent Street.

Burberry is the latest brand to venture into gaming following Valentino, Gucci, and e-tailer Farfetch who have all released games. Video games are set to be the next big thing in the fashion world worth more than 65 billion pounds by 2025.

Follow Fashion Model Directory on Pinterest, Facebook, Linked In, Twitter and Instagram !