Brand of the Week: Rejina Pyo

Each week, we take the time to highlight our favorite Fashion brands. Previously, we profiled Californian ready-to-wear cult label Staud and this week we've decided to feature Rejina Pyo.

The London based eponymous womenswear brand was founded in 2014 by the South Korean designer who wanted to be a fashion designer from her school days. A graduate of Central Saint Martins under Louise Wilson, she won the prestigious Han Nefkens Award for her final collection in 2011. Prior to setting up her namesake label Pyo worked for labels such as Roksanda Ilincic and Christopher Raeburn.

Rejina Pyo is built upon a philosophy that explores dressing as an everyday phenomenon, both mundane and extraordinary, for women all over the world. At a time where the pace of fashion trends has reached new heights, the label creates modern, wearable pieces that encourage individual instincts and maintain relevance and quality over time. Pyo has a strong celebrity following with its pieces have been spotted on style mavens such as Camille Charriere, Pandora Sykes and Lisa Aiken.

Discover the contemporary and elegant subtle femininity of Rejina Pyo at rejinapyo.com and check back next week to find out who our next 'Brand of the Week' is.

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