Botter wins the 2022 ANDAM Grand Prix

Botter is the winner of the 2022 ANDAM Grand Prix. The announcement took place was at an open-air ceremony in the gardens of the Palais-Royal in Paris on Thursday night.

The Dutch Menswear label by Rushemy Botter and Lisi Herrebrugh beat 13 finalists (who presented individually their business and creative project to the 33 jury's members) to win the grand prize of 300,000 euros and a year of coaching from Chanel's Bruno Pavlovsky.

Other winners include London-based designer womenswear brand Robert Wun who won the Special Prize of 100,000 euros while the Pierre Berge Prize of 100,000 euros was awarded to Paris-based menswear label Bluemarble. Paris-based jewelry designer Dolly Cohen won the Accessories Prize, valued at 50,000 euros.

As part of the awards, Balenciaga will provide the fashion finalists with its stocks of fabrics and raw materials for the development and production of their collections, Galeries Lafayette will guide them with their collection merchandising and sales strategy, Google will them a one-to-one mentoring meeting with Sebastien Missoffe, VP Google France and Derek Blasberg, YouTube's Head of Beauty & Fashion, Instagram will provide them with dedicated mentoring sessions with Eva Chen, VP Fashion Partnerships, and Clara Cornet, Fashion Partnerships Southern Europe and Mytheresa will provide Botter a series of working sessions with members of the senior leadership team and a 1-year mentoring with quarterly digital touch base.


'This year's winners exude talent and energy, with a will that permeates their brand and will allow them, with ANDAM, to grow exponentially in the coming seasons. Beyond the winners, the quality of the nominees, which remains unquestioned year after year, and continues to demonstrate the major role that ANDAM plays in the emerging spheres of fashion. With the precious support of our public and private partners, whom I warmly thank, our organization is a natural force for inspiration and change,' said Guillaume Houze, Andam President And Member Of The Executive Board, Galeries Lafayette Group.

'This season again, the ANDAM contest lived up to its promises in terms of creativity and diversity, reaffirming if proof were needed the role of Paris as the international Fashion capital. I offer my heartfelt congratulations to the winners and participants in this competition as well as the members of the jury, who all came from around the world. As mentor of this edition, I look forward to interacting with BOTTER and ROBERT WUN, starting notably with the presentation of the amazing savoir-faire of the Metiers d'art located at 19M and key partners of the fashion creatives,' said Bruno Pavlovsky, President Of Chanel's Fashion.


Founded in 1989 by Nathalie Dufour and chaired by Guillaume Houze, the annual ANDAM Fashion Awards offer a financial support of 620.000 Euros and a dedicated mentorship to 5 companies chosen after a long and in-depth process of selection.

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