Boss launches its Spring/Summer 2023 collection with star studded campaign

German fashion label BOSS has launched its Spring/Summer 2023 collection with star studded campaign featuring celebrated and globally recognized talents from VIPs to photographers, entrepreneurs, to social advocates.

Titled #BeYourOwnBOSS, the innovative campaign is a continuation of lst years' highly successful brand refresh and strives towards the HUGO BOSS Group's goal to increase global awareness of its brands.

The six global brand ambassadors for the campaign are British supermodel Naomi Campbell, Colombian singer Maluma, American model Gigi Hadid, South Korean actor Lee Minho, next-generation Italian TikTok creator Khaby Lame, and Italian tennis player Matteo Berrettini. Lensed by Mikael Jansson, each of them sports looks from the new collection holding a photo from their childhood. Overall, the campaign inspires personal ambition and serves as a reminder that all paths in life can present countless twists of fate, yet the journey to become who you were ultimately meant to be begins within.

The BOSS Spring/Summer 2023 collection is a sophisticated-yet-relaxed assortment that combines a city-inspired spirit with a summery, off-court lifestyle in the brand's signature color palette of black, white, and camel.

The Boss Spring/Summer 2023 collection is available now. Meanwhile check out the inspiring campaign images here.

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