Berluti appoints Victor Belmondo as Friend of the Maison

LVMH owned Italian Fashion & Leather Goods Maison Berluti has appointed French actor Victor Belmondo as 'Friend of the Maison' for 2025.

'Victor Belmondo personifies the Berluti spirit - that fusion of heritage and modernity, elegance and audacity. We're extremely pleased to have Victor join us as a Friend of the Maison, and to share our vision of remarkable allure with him. At Berluti, we cultivate the art of passing down legacy. Victor Belmondo helps us write a new chapter in our story, with a dialogue between generations that reinvents the classic style codes with a fresh force and simplicity,' Berluti CEO Jean-Marc Mansvelt said in a press release.

'For me, elegance is a form of attentiveness and curiosity, and Berluti epitomizes that in its character and style. I'm excited to be part of writing the Maison's next chapter, like a shared dialogue between France and Italy,' said Belmondo on his new role.

According to the maison, the partnership is a natural choice given the shared affinity, shaped by a dual heritage, that brings together rich histories, traditions and savoir-faire. Berluti has unveiled a contemporary collection comprising of an array of distinctive menswear classics with footwear as a focal point. Drawing inspiration from Belmondo's impeccable wardrobe, it adds a new dimension to Berluti's heritage and character embodied by the actor's signature authenticity.

Check out the lookbook images here.

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