Parfums Christian Dior has announced Rihanna as the new muse of its iconic perfume J'Adore.
The nine-time Grammy winner and mogul replaces Charlize Theron who after fronting countless J'Adore campaigns for over two decades is now the French fashion house's style and jewelry ambassador.
'We are incredibly proud to welcome Rihanna into the Dior family. Her golden dream promises to be unique, reflecting a fragrance that is present for women, and retains its radiance. The exceptional talent, audacity, and captivating beauty of this absolute star are the ideal embodiment of dazzling, powerful Dior femininity that transcends generations. Christian Dior would most definitely have adored her!,' Veronique Courtois, CEO of Parfums Christian Dior said in a press release.
'Being the new face of J'Adore is both an honor and a mission. This scent, that I have known and loved for so long, means so much to women. It is more than a perfume, it is a companion and a reference. I am especially touched to join this adventure and to contribute to it through my world, my story, my roots, as well as my creativity and my own femininity,' Rihanna added.
Since its inception in 1999 by perfumer Calice Becker, J'Adore has been a bestseller for the house. Described by the brand and the perfume of a strong, liberated and independent woman, it has been a brilliant and faithful companion for women the world over.
Rihanna's first campaign for Dior's J'adore Perfume will be revealed on September 1 and will be Steven Klein.
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