French luxury brand Lancome has announced Olivia Rodrigo as its newest Global Brand Ambassador.
The 21-year-old Grammy award-winning singer-songwriter, and actress, brings her effortlessly cool vibe, signature style, bold, magnetic energy and beauty wherever she goes with Lancome.
In 2023, Rodrigo's album GUTS hit #1 and now has over 4.1 billion streams on Spotify. This year, she has been touring the globe for the GUTS World Tour, a massive sold-out 95-date arena tour that is also a new concert film set to be streamed on Netflix. Alongside, she launched 'Fund 4 Good,' a global initiative supporting community-based nonprofits that advocate for women and girls' reproductive rights and fight against gender-based violence.
To mark the announcement Lancome has unveiled the first brand photo of Rodrigo by Makeup artist Melissa Hernandez using Lancome's Teint Idole Ultra Wear Foundation in the shade 345N, Blush Subtil Powder Blush in 345 Rose Fresque, Lash Idole Eyeliner in 01 Glossy Black, Cils Booster XL Enhancing Lash and Mascara Primer, Definicils High-Definition Mascara in Black, and L'Absolu Rouge Cream Lipstick in 132 Caprice de Rouge.
'I am incredibly proud to welcome Olivia to the Lancome family. We're all captivated by her striking personality and immense talent, and inspired by her commitment to positive change which we value deeply at Lancome pouring her true heart and emotion into everything she does. Turning personal stories into music that resonates universally, few artists of her generation connect with this many people across continents and generations like Olivia,' said Lancome International Brand President Francoise Lehmann in a press release.
'Embracing your individuality is so important in beauty since there are many unrealistic expectations placed on young women today. Lancome is an iconic and timeless brand that promotes beauty from within and I am honored to be part of their family,' Rodrigo added.
Rodrigo's first full campaign for Lancome is set to debut by the end of the year.
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