H&M Beauty partners up with Alisha Boe to portray its new Fragrance Collection

H&M Beauty has unveiled its new fragrance collection with a campaign featuring Norwegian actress Alisha Boe.



'I loved working on the new H&M Beauty fragrance campaign and getting to be a part of visualizing the different scent personalities. We all know that your mood changes every day, and I love that the campaign highlights how you can emphasize how you feel through which fragrance you choose for that day,' Boe said in a press release.


The collection comprises of eight fragrances, each with distinct scent profiles designed to cater to different preferences and personalities, from the adventurous and romantic to the creative and social.


1. Adventure Seeker: A woody scent with notes of Black Pepper, Bergamot, Leather, and Musk for those who enjoy creamy wood and rich leather fragrances.

2. Chic Socialite: A floral scent featuring Bergamot, Orange blossom, and Vanilla notes, ideal for individuals who appreciate sweet and playful fragrances.

3. Hopeful Romantic: Another floral scent with Pear, Tuberose, and Vanilla notes for those who adore white flower bouquets and falling in love.

4. Creative Visionary: A fruity fragrance with Coconut water, White flower, and Vanilla notes for those who love tropical beaches and daydreaming under sunsets.

5. Fearless Optimist: A fruity scent with Pistachio, Sea Salt, and Musk notes for those who enjoy a delicious coconut breeze and sweet dreams.

6. Modern Minimalist: A fresh scent with Cotton Flower, Jasmine, and White Musk notes for individuals who appreciate a soft breeze and clear blue skies.

7. Personal Muse: An amber scent with Almond, Tuberose, and Vanilla notes for confident individuals with electric energy.

8. Social Butterfly: A sweet scent with Honeysuckle, Lemon, and Vanilla notes for those who exude warmth and intensity.


Like the fragrances themselves, the campaign also centers around the concept of different personalities to life unleashed in every scent. With her charismatic expression and the fusion of beauty and fashion Boe portrays all eight of them, from a Hopeful romantic to a Modern Minimalist demonstrating that there is a fragrance for every side of yourself.

H&M Beauty's fragrances are available in 30 ml and 10 ml sizes exclusively in all H&M store's that offer Beauty and on hm.com from May.

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