H&M Beauty Opens its first Swedish Flagship Stores

Swedish fashion giant H&M has announced the opening their first ever Swedish flagship stores this Fall.


Located in Stockholm, the two stores will offer an assortment of H&M Beauty's own makeup line, its new fragrance collection and more than 80 global and Scandinavian beauty brands. Customers can expect to have an elevated and inspiring in-store experience with an upgraded and reimagined brand portfolio across all categories as well as in-store services.


'We are especially delighted to step into partnership with MAC Cosmetics. MAC is an iconic makeup brand with DNA rooted in fashion and this makes them an ultimate fit for H&M Beauty,' said Maria Sadowska, global head of assortment, H&M Beauty.

'We're thrilled to unveil our new beauty destination an even stronger assortment with premium brands that perfectly complements our fashion offer and unleash self-expression for all. We aim to inspire every customer, whether in-store or online, to walk away with a complete look that seamlessly blends fashion and beauty. This is more than just an upgrade; it's a whole new experience!,' said Cathrine Wigzell, General Manager, H&M Beauty.


H&M Beauty's flagship stores will open its doors at 10 am on 12 September in Mall of Scandinavia Stockholm while the second store will open later this fall on Drottninggatan 56 in Stockholm.

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