About

Viva’s strength is a unique mix of mainstream and trendsetting. Viva is up-to-date & involved, no nonsense & stylish, tough & cheerful, optimism & opinion. It is characterized by a cheerful, serious, outspoken and independent approach of a wide range of subjects which are dealt with from a personal point of view. Viva has great topicality which distinguishes it from other women’s magazines. The magazine has a high reach among spirited and outspoken women.

Women who are in an important phase of their life and like to try out new products.

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A central authority for the fashion and luxury industry. Since 1998.