THEPOP.COM, launched in early summer, providing an integrated platform which will form a key role in POP’s future developments. Conceived and built by a dedicated in-house team, the website will complement the magazine by providing a wider ‘landscape’ in which a cutting-edge international bi-annual glossy magazine can happily exist and also provocatively interact. THEPOP.COM will provide a fascinating insight into the creation of each issue but, more importantly, it will reflect the POP team`s creative outlook and ongoing projects as well as functioning as a truly international platform through which the wider POP audience can fully express itself. Collaboration and interaction will be encouraged by a passionate, internet-focused team at THEPOP.COM’s new London office. This is where the POP manifesto of Global Change really takes shape and the stars of the future get an immediate opportunity to shine.