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SURE is composed of 3 sections that include fashion, beauty and lifestyle by focusing on the highest concerns or interest of career women and constructing it with high-quality content.

In August 2001, SURE was launched as the first magazine targeting for 25 year-old women. Research conducted on 1,500 25 year-olds demonstrated the need for a shopping magazine that could help them to compare and analyze fashion and beauty items before going out to buy them. 『SURE』 differentiates itself from other magazines such as traditional young fashion magazines that tend to push certain fashion styles and luxury magazines that are only full of visuals. It is SURE’s exclusive concept to disclose the sales data of hot places and shops evaluated by professional testers and editors to help readers buy items smartly. Smart shopping for career women has now begun, and SURE seeks to become a shopping companion providing practical information for them.