Savoir Flair

The Middle East's First and Leading Online Fashion Magazine.

Online magazine featuring the latest and greatest in fashion, from end to end and trend to trend.

Since its launch in June 2009 as the Middle East’s first online fashion magazine, Savoir Flair has established itself as the region’s leading women’s website, dedicated to reporting the latest and greatest in global style for a legion of smart, affluent, and sophisticated female followers.

Each day, our interactive website delivers the finest editorial content, providing readers with thrilling exclusives and unprecedented access to the luxury industry through frequent collaborations with the world’s foremost designers, celebrities, and fashion personalities.

Our product-packed pages, featuring the most lust-worthy local and global fashion and beauty hand-picked by our editors, are at once aspirational and accessible, allowing readers to shop directly from the page with the simple click of a button. Each feature serves as the ultimate shopper’s guide, bringing style enthusiasts a well-curated showcase of everything that’s fashionable – from what’s new to what’s next.