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Ray

based in

Tokyo

since

November 1987

Published by

Shufu No Tomosha Co.,LTD

print issued monthly

Visit website

About

Ray attracts women in their late 10s and early 20s. It is similar to CanCam and is strongly mote-kei. Mote-kei is a very popular style in Japan. It is the pinnacle of femininity without showing off with sexual appeal or individuality. The idea is to attract the widest possible interest from men, mote meaning ‘being popular with the other sex’. The poster girl for mote-kei is CanCam model Yuri Ebihara