Raca Brasil

Established in year 1996 Revista Raça or Race Magazine has provided a venue in which Afro-Brazilian and other media producers can produce images of blackness and create stories that speak to Afro-Brazilian issues. This nationally circulating, monthly magazine covers Afro-Brazilian celebrities, models, and community leaders who may otherwise go unacknowledged by the national press. The text includes the words negro and black to promote identification with the term and valorize them as identity categories. Kia Lilly Caldwell points out that, "In many ways, the visual representation in Raça have a greater impact on the tone and message of the magazine than do the articles and journalistic content." To this end, the magazine includes images of celebrities and ordinary Afro-Brazilians from around the country.