PonyStep

Ponystep Magazine is a London-based biannual fashion and lifestyle publication that blends high fashion with pop culture, art, and music. Launched in 2011 by Richard Mortimer—known for his Ponystep parties (formerly BoomBox)—the magazine quickly gained attention for its bold, eclectic aesthetic and unconventional approach to celebrity and fashion storytelling.

Ponystep is celebrated for its avant-garde editorials, which often feature striking visuals, unconventional themes, and a mix of established and emerging talents. The magazine's content spans fashion editorials, celebrity profiles, and cultural commentary, all presented through a lens that challenges traditional fashion norms.

Ponystep's willingness to explore taboo subjects and its celebration of both fashion models and celebrities have set it apart from conventional fashion publications. The magazine's approach has resonated with readers seeking a more dynamic and inclusive perspective on fashion and culture.