Perfect

Perfect is a living, breathing creative community. We believe in creating meaningful work with the power to challenge, entertain and transform. We are many. We are one.

We create multiplatform content for and with brands. The Perfect team has world beating experience – independent experts in content creation, print publications and digital strategy. In a period when fashion, media and advertising industries are undergoing seismic changes, Perfect reflects the times. Perfect works with brands, creators and influential voices to produce and promote exceptional content that is delivered in imaginative, forward thinking ways. Perfect assigns streamlined teams of filmmakers, photographers, stylists, editors, writers and designers to build customised strategies for brands.

Perfect offers traditional media placement across print and digital formats, supporting brands and showcasing their content. We believe in providing opportunities to develop bespoke collaborations, building around a core idea, a business need or a physical product, and developing a strategy to amplify the result globally through print, digital and outdoor sites. Any platform, medium or product idea can be explored, from digital content through to printed products, exhibitions and hopefully sometime on the horizon events. We can create stand alone content with and for brands, developing and interpreting a brief to create their own perfect print issue, their perfect product to create and deliver their own perfect digital strategy.

An independent new title representing a departure from the traditional and familiar fashion magazine format.

Our first issue will be hardbacked and square format, working with Britain's finest hand printer using a variety of beautiful papers and finishes. Our contributors range from the world's biggest fashion names to diverse emerging talents in the art of image making. We offer an equal platform to all, enabling them to best express their widespread visions.

Each issue of Perfect will be unique and take a different format, a desirable object in its own right like a tactile, sensuous product showcasing beautiful content, editorial and advertising in the most elevated way. Perfect Issue Zero debuted in March 2021 as a hardback edition distributed globally through specialist independent stores, fashion retailers, museums, galleries and bookshops.