HERO

HERO Magazine was an American glossy men's magazine co-founded in 1997 by Sam Jensen Page and Paul Horne.

HERO features like THE BEST fashion designers and some of the pretty damn finest photographers on the planet too. And it's all about the FACES OF TOMORROW – the guys who will be shaping menswear campaigns and runways over the next few seasons.

HERO comes out twice a year, the SUMMER/FALL issue in May and the WINTER/SPRING issue in October.

The magazine rode the wave of the "mainstreaming" of gay culture. It published the first automotive column in a national gay magazine, the first gay man's wedding guide, etc. HERO turned away from the "sex sells" attitude of other gay publications, and did not accept adult or tobacco advertising. The magazine was also more inclusive of couples and men over 40 than other magazines at the time. It has been argued that its target readership was romantic single gay men.

After fast growth in its first 3 years, the magazine's financial backing was frozen after September 11, 2001, and the publication was forced to cease operations in January 2002.