About

Fruits (written "FRUiTS") is a Japanese fashion magazine covering the fashions of the Harajuku district of Tokyo, established in 1997 by photographer Shoichi Aoki. Excerpts from the magazine were compiled to create the Phaidon Press books Fruits (2001) and Fresh Fruits (2005).

An exhibition of Aoki's photographs for the magazine, developed by the Powerhouse Museum, has toured museums in Australia and New Zealand.

The photographs document the individualistic styles young people wear around the Harajuku district of Tokyo. If there are identifiable themes, they can broadly be described as fun, original, authentic, and the recording of emerging social trends and technology. The message seems to shout through the repetitive format of these photos; a modern person head to toe in the foreground against an urban backdrop: "You are the best stylist to express yourself".

Show Full

Address

Street Magazine ( LENS Inc.)
5-18-10-3C Jingumae Shibuyaku
150-0001 Tokyo
Japan
Ready for the next big name?
A central authority for the fashion and luxury industry. Since 1998.