Flow

Flow. That is the name of the prestigious new women’s magazine launched by Sanoma Uitgevers in November 2008. Flow is the first me-time magazine: a beautiful magazine that offers tranquillity in your enjoyable but busy life. Relaxing, in a tone of Dutch sober-mindedness and with practical solutions for everyday problems.

The magazine is published 7 times a year and aims at highly-educated women between 30 and 45 years old, who are busy with their work, children and social life.

Flow is different from all other magazines. It has four sections, each printed on a different kind of paper, and at the back a pull-out. The magazine evokes the feeling of a notebook, with several separate elements. This also provides a lot of possibilities for advertisers!