Cosmopolitan Korea

The first korean edition of COSMOPOLITAN, a women’s magazine with the highest sales volume in the world, was launched in August 2000 by Hearst-JoongAng, a

joint-venture between JoongAng m&b and the Hearst corporation. It was the 41st regional edition. The heroine who transformed 『COSMOPOLITAN』 founded in the U.S in 1886 for upper class families to the present-day sexy and gorgeous magazine was Ms. Helen Gurley Brown. Her message of ‘Be a fun and fearless female’ is still alive in today’s COSMOPOLITAN. Her message was none other than ‘Fun, Fearless, Female.’ Now Cosmopolitan has gone beyond and has become a lifestyle bible for young women. Therefore, reading COSMOPOLITAN means approaching them in a personal way. You and your brand become a fun, proud and energetic female in her 20s-30s.