CosmoBiz Beauty Store is a separate magazine specifically for the Korean-American owned and operated beauty supply stores. It is published in Korean language with lots of product information, buying guide, and industry trends. For non-specific reason, about 92% of the beauty supply stores targeting the ethnic consumers are operated by the Korean-American entrepreneurs. Some believe it is mainly due to the wigs and hair extension products that are mainly designed and produced in Korea. With strong design ability, Korean-American entrepreneurs changed form of the beauty supply stores revolutionarily by opening its door to the general public, instead of keeping its door only for the professional cosmetologists. This dramatic change led large number of beauty supply stores to be opened all around the country over the last 40 years. The consumers benefited significantly with much lower prices of beauty products.