BON

From Sweden BON is dedicated to beautiful fashion and interesting photographs. Translated BON means "Good" and that is what this magazine strives to achieve again and again.

Started in 2001, Bon is Scandinavia’s original fashion and culture publication with an edge.

Bon is Sweden's leading fashion magazine. Each issue focuses on the relationship between fashion, art and technology. In Bon Magazine the avant-garde future of fashion and culture is revealed. Bon goes beyond the surface of what you normally see in a fashion magazine. With a minimalist yet poetic aesthetic, each issue features the most influential names in the creative industries in long-format interviews about subjects close to their hearts. These unique encounters reveal what drives and influences their creative minds and what fascinates them in their everyday lives. In short, the ideas that motivate the people that define our times.