b Store Magazine

London’s b-Store has long been a Mecca for contemporary design. A haunt for the stylish, their eponymous publication - launched in September 2009 - embraces the wider b-Store ethos; passion in design, integrity in individuality and a nod to more sartorial affairs.

In the tricky world of magazine publishing, b Magazine has been developed in reaction to the amplified way in which information reaches its audience, often resulting in the dilution of intelligent and informed journalism. b Magazine challenges the way in which we consume. Adopting the traditional format of a fashion and lifestyle title, b Magazine is interspersed with inspired wisdom and intuitive photography.

b Magazine represents the b-Store brands extended family. Its members are uncomfortable with negotiating shelves stacked with glossies selling nothing more than symbols of wealth and the convention of celebrity. b Magazine sells ideas. It sells information. Editorially driven, b looks at creatives from a unique angle – concerned with what they are reading, rather than what they are wearing, worried more about familiarity over fantasy.

b is published by b Store and retails for £5.00 in key independent book shops.