Swarovski crystals are the main character of Shourouk’s designs, she combines them with PVC or climbing rope to create playful contemporary pieces. She shakes up the code of Classical Joaillerie by introducing enameled neon stones into intricate embroideries. With her own technique of coloration she is designing every season a unique color plate. As a fashion traveler, her capacity to mash-up contrasting inspirations like the Bollywood movies, with the 80’s or the Russian aristocracy makes her one the most exciting designer of High fashion Jewellery.