Seun Lim

Born in Seoul, Korea, now based in Los Angeles, Lim’s relaxed poise and fearless persona translates into each of her designs with a natural sexy sprit. Lim studied design at the School of The Art Institute of Chicago and secured her role in the fashion world with Buoy, a knitwear clothing line, which lead her to James Jeans.

In 2004, Lim founded together with her husband James Sway their own fashion line James Jeans. Since then she has been perfecting the fit and design of denim by allowing the jeans to perfectly mold to one’s body, all the while introducing trendsetting washes and silhouettes. With her knowledge of both denim and knits, Lim has begun her next fashion venture in 2010, an accessible and sophisticated contemporary women’s line James Icon.