Seidnaly Sidhamed

Seidnaly Sidhamed, alias Alphadi, was born on June 1, 1957 in Timbuktu (Mali) to parents who worked as traders. In Niger, he grew up surrounded by his eight brothers and sisters. Very soon, he began amusing himself by putting makeup onto the faces of his mother and sisters. He would spend hours looking at Hindu films studying the makeup of actresses. Already he was intrigued by everything that could enhance and better showcase feminine beauty. However in his country, fashion was taboo to boys.

His fathered envisioned for him a career in medicine or in the family business. Having graduated from high school, Alphadi decided to pursue tourism studies in Paris. This provided him the chance to get closer to the world of fashion by attending fashion shows and by taking night classes at the Chardon Savard atelier. At the end of his studies, he returned to Niger to accept a director’s position at the ministry of tourism. His passion for fashion did not stop there. While performing his duties at the ministry, he continued to perfect his skills in fashion by receiving in Niger professors from Chardon Savard.

In 1983, he decided to dedicate himself entirely to fashion. In 1985, he created his haute couture line that he presented in his first fashion show organized in Paris during the International Tourism Tradeshow. EUREKA!!! From that moment on, Alphadi has racked up success after success. There is no corner in the world unfamiliar to his fashion shows: Niamey, Abidjan, Paris, Bruxelles, Nez York, Washington, Quebec, Tokyo, etc.