Salvatore Parasuco

Salvatore Parasuco was born in Sicily and immigrated with his mother and younger brother to Montreal Canada. Watching his mother make clothing for her young family, Salvatore caught the fashion bug. In 1972, at the age of 19, he turned his dream to a reality with a 2000sq ft store and within 3 weeks the family home became Canada's first original jean laundry. Out of frustration with the product selection available in the Canadian market, Salvatore decided to create his own jean label "Santana Jeans". In 1975, the frustration to try to create the perfect fit denim led him to the development of stretch denim garments. These designs deliver unique details and body-enhancing fits.

In 1988, Santana jeans morphed into Parasuco Jeans to become the first international denim fashion brand from Canada.