Rosanne Karmes

As a teenager Karmes quickly learned that a diamond is a girl's best friend when she began an after school job at the jewelry mart. Eight years after invaluable experience with sparklers, Karmes opened her own showroom, Le Trend, named in homage to her French heritage at the California Mart, representing a variety of accessory designers.

Her impeccable taste and intuition to choose representation of quality brands with a distinct edge led to a second location in San Francisco, followed by a spin-off showroom that showcased luxury jewelry lines.

Despite her "Midas touch" with an ever growing business, she did notice a great demand for upscale, fashion jewelry that catered to high-end specialty boutiques that was not being met by her clientele. Karmes decided to try her hand at designing with the launch of SYdney Evan. SYdney Evan is her own collection of expressive, fresh, and feminine jewelry, designed with gold and diamonds.

True to her personal philosophy and values, Karmes dedicated SYdney Evan to her family, and named the collection after her two children, as well as her father "SY". The success of the line can be attributed to Karmes' ability to unite her deepest source of inspiration, reflecting timeless concepts of spirituality, sentiment, and personal expression with the ever changing face of fashion.

Some of her signature designs include the evil eye, chamsa, wish bone, clover, elephants and other lucky items which in turn are also considered spiritual protective pieces.

Since 2001, SYdney Evan has been featured in major trendsetting magazines including Elle, InStyle, Cosmo, Lucky, Entertainment Weekly, and W Jewelry.