Paolo Gerani

Paolo Gerani was born in 1963. Just a year earlier his parents had founded Gilmar S.p.A. to produce and distribute clothing with the Iceberg and Gerani brands. Paolo grew up within the company and absorbed its soul: a lot of very hard work carried out with passion and determination. At 20 he followed a Business Marketing course at Los Angeles University followd by an economics and commerce degree course at Urbino University.

He joined the company when he was very young and he felt immediately drawn to the design side, not so much the actual designing of collections as the study and research of trends, fabrics and colours. In other words, he was attracted to the subtle, difficult art of perceiving what will be fashionable in the future, of understanding and giving shape to consumers' desire and expectations. This interest will also lead him to devote himself full-time to advertising. He actively contributed to creating the content of the message Gilmar conveys through its corporate communication.

By uniting solid family roots with the most innovative, effervescent fashion trends, he actively contributes to Iceberg's collections for men and women. He is currently both vice-chairman of the company and creative director.