Lucy Pinter

As one of London's edgier stylists, Lucy Pinter has gained respect and success as a regular contributor to magazines such as iD, black Book, and Vogue. In addition to her fashion profile, Lucy has worked with major record labels styling artists for pop promos and album covers. Lucy met Flora Evans through mutual friend and style icon Judy Blame, whilst working on an editorial shoot in 1999. Despite the emergence at that time of a new breed of denim label coming out of Los Angeles, Lucy and Flora still found it hard to find the kind of jean they wanted to wear; simple, refined and especially skinny. Deciding to make jeans with a real London attitude, they established Superfine in 2003 and soon started gathering a dedicated following.