Joe Dahan

Joe grew up in Casablanca. A place that fed his eyes with contrasting elements.

After leaving Morocco for Los Angeles, and keeping with his rebel spirit, Joe made his initial impact on the fashion world with a menswear line called "Joe the Hun", casual body-enhancing bohemia wear, offering guys freedom from the Wall Street "American Psycho" prototype. The men's line stirred a commotion and generated more than $3M in sales the first 3 days to the likes of Bloomingdale's, Macy's, and Fred Segal.

With his reputation on fire, he was prompted by Barney's New York to create a sexy line of body conscious tops that blew out of stores to the tune of $20M. Simply called Joe's Tees, the collection, coveted by celebrities and fans, earned amazing success.

Always discovering and open to the next thing, Joe subsequently launched a premium denim concept in spring of 2001 - "Joe's Jeans" introduced a range of fourteen fits to accentuate and flatter a women's physique. Joe has garnished a cult following from a diverse group of women who have distinct needs when it comes to the way jeans fit. Since 2006, Joe has expanded his offering to include a full men's denim line and collection as well as a fully merchandised children's line.