Jasmine Al Fayed

Born in 1980 Jasmine has always been a cocktail of cultures with her Finnish mother and Egyptian father laying the foundations of her cosmopolitan diversity and curiosity.

Educated at the London College of Fashion and DALI at Central St Martin’s she realized it was better to learn from experience, and so she started to work as an apprentice in the fashion workrooms at Harrods, discreetly learning from the heart of the industry, not a text book. Working alongside the ateliers and master craftsmen her training is based on their wealth of intricate traditional skills as well as her passion for travel and own personal style.

Inspired by what she was learning Jasmine began to develop a very individual universe of design ideas - which resulted in her first capsule knitwear based collection, ‘Constellation’ (in 2000), the following

collection, ‘Fallen Angels’ (in 2003) carried the ‘Jasmine Di Milo’ label for the first time.