Iulia Dobrin

Iulia Dobrin is the heart, the soul and the mind of the I.D. Sarrieri company. As a student, she was dreaming of creating a famous luxury lingerie brand, as she has always been very passionate and tuned into stylish and fine fashion lingerie. When she was 25, she bought a 55 year old lingerie factory in Bucharest, and from the moment on, she began to write her own history.

Having a strong belief in the today’s lingerie meaning as the ultimate sophistication of a woman’s style, and also being a fashion icon herself, from the very begining of her carreer in lingerie business, Iulia Dobrin has a goal of creating luxurious and highly fashionable lingerie designs that immediately gained international fame.