Oumlil was born and raised in Casablanca, Morocco. HeA similar passion for the personal touch is what ultimately led Oumlil to be- spoke. After studying design in Casablanca, Oumlil eventually wound up working in Hermes’s and then Loro Piana’s New York offices. When he decided to strike out on his own, a tailor at Loro Piana recommended he talk to Rocco Ciccarelli—“the tailor’s tailor”—the man who now sews his suits. Over the next couple of years, Oumlil and Rocco worked together, and he learned how to take a series of two-dimensional measurements and combine those details with his own vision to produce a three-dimensional work of art. By 2005 he felt confident enough to strike out on his own.
Now, only a few years later, his ardent supporters include Andrew Malloy (scion of New York’s Bergdorf Goodman) and hotelier André Balazs, part of a high- profile clientele that found him purely via word of mouth.
Inspired by this success, Oumlil has begun a line of ready-to-wear. The two collections he’s done so far have been somewhat less traditional than most of what he makes for his bespoke clientele, with details like grosgrain edging on lapels and tuxedo-shirt shirred collars on the dinner jackets, but the long, body-hugging silhouette is clearly visible. Regardless, Oumlil says he remains committed to bespoke.