About

the designers

Helmut Lang is an Austrian fashion designer born in March 10, 1956 in Vienna known for his minimalist, deconstructive, and often severe designs. His parents divorced when he was 3 years old and he lived with his grandfather, a shoemaker, in the mountains behind Salzburg.

When he was 21, he had a fruitless search for perfectly made T-shirts and jackets. So he decided to design and make his own. Originally, Lang studied business, but switched over to fashion and opened his first studio in 1977.

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The Look

The name Helmut Lang has become synonymous with the cerebral brand of minimalism that took the fashion world by storm in the late eighties. Lang's razor-sharp lines and high-tech fabrics are made for only the most disciplined of bodies - even his signature t-shirts, which elevated the clingy tee to couture status, are famously unforgiving (and famously expensive). He has a stark sober palette, often slashed with bright colour, which reflects a modern, even futuristic perspective. His cleverly thought out clothes are cleanly and precisely tailored, but in an exploratory, quirky manner. His fabric combinations reveal a forward-looking approach.

Perfumes

2000 Helmut Lang (W)
2000 Helmut Lang (M)
2001 Velviona(W)
2002 Cuiron (M)

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