Erika Trotzig
About
Erika Trotzig is a London based Swedish womenswear designer. After completing her degree in fashion at Central St Martins in 1998, she moved to Paris to work for Dutch designer and couturier Josephus Thimister and Hussein Chalayan. In 2000, Erika moved back to London where she set up her eponymous label.
In 2002, she was awarded New Gen sponsorship and the label sold in shops like Barneys, and Takashimaya NY. Erika took a step out of the fashion arena for a couple of years to give birth to her son Noah in 2004, and has been working on numerous projects as well lecturing at her former university, Central St Martins. She launched her label under the name Private / Erika Trotzig in 2009.
Now in its fourth season, the collection is available at The Convenience Store in London and e-commerce www.erikatrotzig.com is be available since March 2011.
The Look
Private / Erika Trotzig takes on a very amorphous structure - the design process, so often disregarded in fashion is revered. Instead of seasonally culled, pieces are unique, evolve and are varyingly embellished, all of which stems from Erika's back ground in couture, and her avid appreciation for meticulous hand stitching and gently frayed patchwork, displaying an elaborate use of obsessive detail with an artisanal quality.