About

the designers

Emilio Pucci di Barsento, Marquis of Barsento, was born in 1914. He spent two years at Milan University, before moving to the University of Georgia in Athens, Georgia, USA for a further two years of study.

In 1934 he was a member of the Italian Olympic ski team. In 1937, he won a skiing scholarship to Reed College in Oregon. There he majored in social sciences and received his MA two years later in 1939. He made his first venture into fashion by designing the uniforms for the Ski team.

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The Look

The Italian marquis, Emilio Pucci, whose elegant sportswear has become a status symbol, is among the post-WWII couturiers who made the world conscious of the distinction of Italian design. After the war, there was a great hunger for colour, novelty and newness. The simplicity, colour, style and movement of Pucci’s clothing contributed an unsurpassed sophistication in casual dress, and it is still influential today. Known as the "Prince of Prints", Pucci designed slacks, shirts and dresses in vivid and startling colour combinations. By urging chemical companies to develop a broader range of vibrant hues, Pucci created a kaleidoscope that had not been possible before. He achieved varied effects, even within the same palette of colours, by changing the combination, scale and proportion. His wild geometrics and multi-collared flowing designs replaced the staid, tame prints that had been more typical. Pucci drew the hundreds of print designs for each collection himself, and he signed all of his creations with "Emilio", from clothing to carpets, from the Apollo 15 space mission logo to a Ford Lincoln Continental. It was Pucci’s combination of elegance and excitement that resulted in his tremendous success. His designs were worn by countless celebrities, such as Jacqueline Kennedy Onassis and Grace Kelly.

Who Wears It

From Jennifer Lopez, Kristin Davis and Nicky Hilton to Isabella Rossellini and veteran model Veruschka.

Perfumes

1965 Vivara (W)
1970 Signor Vivara
1971 Miss Zadig
1971 Monsieur Zadig
1980 Emilio Pucci (W)
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