About

Elliott, from Cardiff, became a model at the age of 19 before going on to become a designer, co-founding the Qasimi label.

He'd been spotted by a Berlin-based model agency while studying for a degree at University College London.

Elliott's modelling career took off and he appeared in numerous publications and advertising campaigns including Michiko Koshino and Paul Smith.

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The Look

His new label is described as combining 'natural design philosphy and signature British classics with a twist of modernity'.

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