Donald J Pliner was born in 1943 and raised in Chicago, Illinois, with his twin sister Donna. Born with a "silver shoehorn" in his mouth, Donald and brother, Elliot, worked as apprentices to their father, Leo, at the family owned Pliner's Florsheim Family Shoe Stores.
Donald opened Pappagallo Beverly Hills - his own retail storein 1967. First-year sales hit almost $1 million.
In 1971 Donald rose to retail prominence with the Right Bank Clothing Co. Located on Camden Drive in Beverly Hills, this store quickly became the source for fashion. Three years later, the store became the Right Bank Shoe Co., which served as the first American outlet for European designers like Thierry Mugler, Basile, Castelbajac, Maud Frizon, Stephane Kelian, Arche, Bisonte and Trussardi. At the same time, Donald opened a second store, The Right Bank Clothing Co. and Tea Room, on Rodeo Drive. Donald continued to innovate, developing a line of RBCC clothing, shoes and accessories. This line generated so much attention, it warranted a wholesale division. This was picked up and represented in specialty and department stores across the country. Meanwhile, the Right Bank Clothing Co. and Tea Room became the place of choice for celebrity meetings.
Although his current collections include novelty materials and vibrant colors, almost every style has some elastic in it, whether hidden or used as the primary fabric for a shoe.