Antony Price was born in Bradford, England in 1945. He attended Bradford School of Art and then studied fashion at the Royal College of Art in London from 1965 to 1968.
His first job was with manufacturer Stirling Cooper, with whom he remained until 1974 when he moved to Plaza. In 1968, he designed a groundbreaking menswear show, based on nostalgic 1940's and 50's clothes.
Price started designing under his own name in 1979 by which time he had already achieved a reputation as a designer on the rock music scene. His clothes were often theatrical and sexy, many of his designs harking back to Hollywood of the 1940's.
In the 1980's, he became known for his shapely cocktail dresses and party dresses. He says that he designs for "women who go to serious parties."
Antony was awarded the "Fashion Glamour Designer of the Year" in 1990.
Price has been occupied for the last two or three years, as stylist to Camilla Parker-Bowles, the long-time lover of the Prince of Wales. He has succeeded in giving her a much more fashionable and attractive image, with clothes that really suit her.
Body-conscious, glamorous and often aggressive fashions are Price's hallmarks.