Ann-Sofie Back

Originally, from Sweden Ann-Sofie Back graduated from Beckman’s College of Design in Stockholm with a BA in Fashion design. She moved to London to complete an MA in Fashion- women’s wear at St Martins College of Art & Design (graduating 1998), she remains based in London.

Ann-Sofie Back worked as a designer for Joe Casely Hayford in London and various brands in Sweden including Acne Jeans, combining this with her role as contributing fashion editor for Self Service and Purple magazine in Paris and Dazed & Confused in London. Ann-Sofie Back styled the Spring Summer 2001 Miu Miu campaign with photographer Anders Edstrom. She continues to contribute to Dazed & Confused and Self Service magazines.

In October 2001, Ann-Sofie Back debuted her own pret-a-porter collection at the Purple institute in Paris and after four seasons participating in the Paris shows, began showing in London during London Fashion Week. Ann-Sofie Back continues to show the mainline in London, while using Swedish Fashion Week and then Copenhagen to showcase the BACK line. For the first time for the season SS08 the Ann-Sofie Back and BACK labels were shown together in London.