Amir Slama

Amir Slama is a Brazilian fashion designer.

Before entering the world of fashion, Amir Slama graduated in History from the Pontifícia Universidada Catolica in Sao Paulo. When in 1990 his father, owner of an antique confection in Sao Paulo, fell ill, Amir and his wife Riva, took over the company. After they got used to the machinery, they opened their first store Rosa Chá in 1993. In the following years, new stores were opened in Sao Palo, Guarujá and Rio de Janeiro.

In 1997, after starting a franchise system, the brand had spread through the main Brazilian capitals. In the same year, the first Slama collection was presented on the catwalks, during the Third Week Barra Shopping in Style, in the Museum of Modern Art of Rio de Janeiro. Thereafter, the creations of the designer awaked the interest of consumers in the United States. Vogue and Harpers’s Bazaar published editorials future Rosa Chá, and their swimsuits entered stores like Barne’s in New York and Teodore’s in Los Angeles.

In 1998, the Rosa Chá debuted in Morumbi Fashion. Two years later, the brand showed for the first time on an American catwalk, during the Week of Fashion – 7th on Sixth, in New York.

Today, Rosa Chá has 25 shops in Brazil, in addition to the two international in Paris and Miami.

In 2002, Amir Salma won the Brazil's Designer of the Year award.

In 2004, Slama signed a contract with Speedo for an international release of a sports fashion line.

Recently the designer created a Beachwear collection for Fast Fashion C&A.