Alice Roi

the designers

Alice Roi was born in New York in 1975.

Like many before her, Alice Roi's road to becoming a fashion designer was unconventional: She received her bachelor's degree in fine arts from New York University and after continuing her studies at Parsons School of Design. After graduation, she worked for Elle magazine and at the Fashion Group International. She also worked for a while at Maja, where she gained hands-on experience.

But soon it became apparent that fashion consulting was not satisfying Alice's creativity. Bravely armed with a strong vision, she decided to take a chance and set up her own design house in 1999 and quickly got attention for her wild colours and short hemlines.. The incredible effort paid off. After only three years, the label already represents a new sense of New York style. Her clothes and accessories have appeared on the coveted covers and pages of magazines such as Bazaar, Elle, and Nylon and style bibles ID and V.

With the beginning steps underway, including the presentation of the Spring/Summer 2001 collection during New York Fashion Week, the platform was set for Alice Roi to secure the most reputable retailers throughout the U.S., Europe and Asia. Her clothes can now be found worldwide in stores such as Henri Bendel, New York; Louis Boston; Beauty Buy, Paris; and Joyce, Hong Kong.

But all the commercial success couldn't compare with the recognition she received from her peers in the fashion industry. Alice was nominated for the Council of Fashion Designers of America's prestigious Perry Ellis Award for Womenswear in 2001. And she continues to receive support from the fashion community, as proven by the invitations to show her collections in Bryant Park season after season.

Alice continues to labor diligently in her midtown Manhattan studio. She is committed to driving her vision and company to new places and making the women that wear her clothes feel more confident and beautiful.